We're looking for a creative, driven marketer based in New York to build Tunic Pay's brand and presence in the United States from the ground floor. If you are excited about storytelling, events, and contributing to the battle against scams and financial crime, read on to learn more ⬇️

About the role 🎭

This is an opportunity to own United States marketing from day one, working closely with our founders and go-to-market team as we launch in the US. You will shape how Tunic Pay shows up to the largest banks and credit unions in the country, from our brand and content to the events where we meet customers, and you will build the marketing engine that supports our US commercial team.

Brand, content & communications

Own how Tunic Pay presents itself in the US market: develop clear, compelling positioning and messaging for a US audience, produce thought-leadership and owned content (posts, articles, case studies, website), manage our social and LinkedIn presence, and lead public relations and press.

Events & field marketing

Plan and run our presence at US industry events and conferences across the anti-scam, fraud and fintech community: manage sponsorships and speaking slots, produce booth and event materials, host dinners and roundtables that bring customers and partners together, and manage award and recognition submissions. Own the logistics and the follow-up so every event turns into pipeline for the commercial team.

Demand generation & commercial support

Support top-of-funnel growth: build outreach materials and sequences with the commercial team, keep our sales collateral sharp and on-brand, and help translate the product into positioning that lands with US banks and credit unions.

Anything 🤷🏻‍♀️

The role will evolve as we build out the US operation, so be ready to take on varied projects, from launching our US brand presence to shaping how we tell the Tunic Pay story.

About you 🤓

Here are some thoughts on who would be successful in the role. We know we won't be able to assess these from your resume, but our interview process will be designed around them:

• A Raconteur/se: You are a natural storyteller across brand, content and events, and can turn a complex product into a clear, compelling narrative that resonates with a US audience.
• An Auto-didact: One day you'll be running an event, the next writing a thought-leadership piece on scams. You learn fast and love using AI.
• A Powerhouse: When there's a will, there's a way. You're tenacious, creative and don't wait for perfect information to make progress, and you can run an event end-to-end without dropping a detail.
• A Radical Owner: Whether it is a launch campaign or the logistics of a customer dinner, you see all tasks as important and assume full ownership, and you orient towards "what is going to help this business and its people move faster".

The hard skills we’ll value