We’re looking for a UK Sales Lead based in London to own our UK revenue book and turbo-charge our fintech startup at the ground floor. If you're excited about winning and growing bank relationships, building out a sales team, product development and contributing to the battle against scams and financial crime, read on to learn more ⬇️

About the role 🎭


You'll work closely with founders and a lean, high-calibre GTM team to take Tunic from early traction to repeatable growth. You'll own the UK revenue book end to end - converting existing customers into full contracts, acquiring new customers, and building and managing the sales team that gets us there.

Existing Customers

Own the path from pilot to full contract: manage customer stakeholders, run pilot reviews and workshops, translate results into clear next steps, and convert pilots into signed, long-term partnerships. Work closely with product and customer success to make sure what we deliver keeps proving itself — we only win if our customers do.

New Business

Own new customer acquisition end-to-end: identify ICPs and reach out to prospects, prepare meeting strategies and materials, pitch customers, negotiate contracts, and launch new pilots.

Team Leadership

Build and manage a UK sales team - hiring, coaching, and setting the strategy and targets that scale our commercial engine.

Research & Strategy

Prepare targeted briefings and analysis to support commercial and product decisions — whether that’s understanding a bank’s fraud setup, a new segment, or how to position Tunic more effectively.

Anything 🤷🏻‍♀️

This role will evolve quickly. Expect ambiguity, variety, and responsibility — the scope will likely change n six months.

About you 🤓


Here are some thoughts on who would be successful at the role. We know we won’t be able to assess these from your resume, but our interview process will be designed around them: